Options for sound optimizations exist, as well as ways to wirelessly share the i Tunes library.
In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple's i OS operating system, the last of which it discontinued in 2017.
is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the mac OS and Windows operating systems.
The following October, Apple introduced i Tunes 6, enabling support for purchasing and viewing video content purchased from the i Tunes Store.At launch, the store offered popular shows from the ABC network, including Desperate Housewives and Lost, along with Disney Channel series That's So Raven and The Suite Life of Zack and Cody.On i OS, a dedicated App Store application served as the storefront for browsing, purchasing and managing applications, whereas i Tunes on computers had a dedicated section for apps rather than a separate app.However, the following month, i Tunes 12.6.3 was also released, retaining the App Store, with 9to5Mac noting that the secondary release was positioned by Apple as "necessary for some businesses performing internal app deployments".The app allowed users to purchase e-books from the i Tunes Store, manage them through i Tunes, and transfer the content to their i Pad.
In 2008, Apple introduced native mobile apps for its i OS operating system.Then-CEO Steve Jobs told the press that "We’re doing for video what we’ve done for music — we’re making it easy and affordable to purchase and download, play on your computer, and take with you on your i Pod".In January 2010, Apple announced the i Pad tablet, and along with it, a new app for it called i Books.The original i Phone smartphone required i Tunes for activation, and up until 2011, i Tunes was required for installing software updates for the company's i OS devices.Newer i OS devices rely less on the i Tunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual i OS applications.i Tunes has received significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in i Tunes rather than sticking to its original music-based purpose.